*Free Delivery on UK orders over £25 and Worldwide orders over £50 (Excludes Sale, Clearance & Overstock Items).
Back in late 2016 - based on feedback from you; our valued customers, we decided to introduce free shipping on all items to all destinations to simplify the order process - displaying the total cost of each item (including shipping) on the product page.
After three years, and reacting to more recent feedback, we have now re-evaluated that approach and have discovered that many of you prefer to see the lowest price possible for the item not including shipping when performing price comparison with other online and offline shops.
We always work hard to source the lowest prices by going direct to the manufacturer wherever possible and identifying the lowest cost routes through our logistics and fulfilment partners to pass these savings onto you.
We still offer Free Delivery on UK orders over £25 and Worldwide orders over £50 for items not already greatly discounted in sale, overstock or clearance offers (these are clearly highlighted on the product page and basket page prior to checkout).
This change in our policy was more recently prompted by the new pricing presentation on Google Shopping, where sellers who do not include shipping in their item price are given priority in results. This lead to a dramatic decline in traffic to our website through Google.
Visitors to these other sites still had to pay for delivery at checkout - meaning the overall order price was far above our own, but since customers were unaware of this additional cost until they were through the checkout process, many continued to complete their orders blissfully unaware of the lower price offers available on our own site.
By removing the shipping fee from the item price we hope to be able to compete on a level playing field with these other sellers and allow customers to make a more informed buying decision when searching on Google.
Our Price Promise Guarantee still stands and is now even easier to compare against other UK shops based on the item price without delivery. We’re now so confident we won't be beaten on price, show us a lower comparable price and we'll refund double the difference!